Search Engine Marketing is commonly denoted as SEM.
SEM is one of the vital channels of marketing that assists in generating web traffic. It lays a tribute to SEO & content marketing and helps you in featuring your brand at the top of search engines such as Google, Bing etc. if you play your cards right.
Once upon a time, SEM was used as an umbrella term for anything that served a concern with online search marketing and comprehended things like SEO; but marketers have differentiated between SEM & SEO. SEM is the most used or commonly referred or related to paid advertising with various search engines.
WHAT IS THE IMPORTANCE OF SEM?
With increasing difficulty in time and gradually increasing competition, brands need more efficient ways to get their brand at the top. Online advertising is a general term since it takes many forms, from display to social. Below are some of the benefits of importance of SEM:
CONVERSION FOCUSED
Though the motto of marketing campaign is to raise awareness, other types of conversion shouldn’t be overlooked. Marketing campaign also objectifies to gain new subscribers or followers, sign ups, contest entries and other types of alternative conversions. SEM is vital for growing campaigns because paid ads are usually linked to conversion-focused landing pages or sales pages that moves web traffic through sales tunnel.
INCREASE BRAND AWARENESS
SEM is usually considered as a base funnel marketing channel. It also supports brand awareness. According to google, search ads can increase your brand awareness by 80%. Even if your ads don’t receive click, it still is clearly visible with your brand’s tag at the top of the screen. The viewers might still visit your website out of curiosity or recognize the product, brand name or the web link. Viewers might as well notice the keywords used against the competitive brands.
GENERATION OF QUALITATIVE LEADS
One of the suave benefits that one can sip out of SEM is generation of genuine leads. SEM attract right traffic towards your website. You cannot control your targeted viewers but SEM can surely create custom audience and make your brand message or content reach the right audience who might be actually interested in your product or brand and expecting to engage with it. Using right keywords can certainly take you to places.
QUICKEST WAY TO REACH AT THE TOP
In the industry of innumerable competitions, it is always tough to move a position ahead. SEM would easily do that for you. Firstly, ads appear in the search engine results. Then, paid search ads opens your portal for reaching at the top of search engine. Keywords play an important role.
SEARCH INTENT
You can feature your page to your target audiences through SEM on the basis of their search intent. The keywords that people search can give you the perfect idea of what are actually looking for. Understanding how people search is vital so that you can make amendments or adjustments in adcopy or call to action pages accordingly.
KEEPING A CHECK ON ANALYTICS
Besides maintaining the visibility and transparency of your brand, you can track the data of each user on your website using cookies or analytics. Part of the role of search marketers is to analyze and transform their information into an insightful or useful data which can be adjusted and optimized consequently.
CONCLUSION
SEM works! SEM has the capability to offer spontaneous results, generate clients, conversions, increasing visibility etc. Apart from that, SEM makes a way for the brand to reach at top of the charts. SEM provides long-term results and analyzes acquired data for better insights.
