How SEO and quality content marketing is playing a hero in this digital era

Content is the king. Quality content is basically the heart of SEO.

Though content marketing was just a method to sell your brand, but now it has become a necessity of every brand. It’s the heart of any digital campaign indeed. Behind the success of every brand, there’s a marketing team who develops killer content for SEO purpose to convey brand’s message to the targeted audience. Content is also written keeping SEO and the targeted demography in mind.

SO, WHAT IS SEO CONTENT WRITING?

It means creating & curating content in such a way that it ranks higher due to its keyword searches. You use the keyword on the title page, web page, blogs, and cleverly to numerous places where ideally your content would be optimized for human and search engines.

Before you start creating or curating a quality content, you must try to improvise content through learning SEO.

Below listed steps must be followed indoor to produce a killer content:

• Ensure that the main keyword phrase is visible on your front web page.

• The essential keywords must be scattered all over the content for a better view.

• Use simple language or alternative phrases.

• The keywords must be used within h1, h2, h3, etc.

• Use keywords as an anchor text while linking content to blog posts, pictures etc.

The above listed are a part of On-site SEO. But these websites don’t get to decide how or

what is googling going to rank you

REASONS WHY QUALITY CONTENT WRITING IS IMPORTANT FOR SEO

SEO DESIRES STRATEGIC TREATMENT OF TERMS AND KEYWORDS

Good standard quality of keywords definitely matters concerning blogs and web pages, but keywords play an important role in SEO. You can evaluate the requirement of keywords through your rankings that depends on whether you have utilized keywords in either title or in the description of your blog. Only strategic content writing will lead you to right keywords to quench google.

SOCIAL JUSTIFICATION CAN BE SUSTAINED DUE TO QUALITY CONTENT

Many blog posts and web pages rank high due to social validation despite of having a content of low quality. But such can be done only by paying lots of money. For a startup, small or a medium sized business, the only way to reach on top of the charts is by curing SEO-friendly content.

Great relatable content delivers worth and provides clear engagement between the brand and its consumers.

QUALITY HYPERLINKS CAN BE ATTAINED DUE TO QUALITY CONTENT

Google analyzes validation and optimizes its algorithms to rank your web pages and blog posts on basis of most searched keywords or the amount of visitors or traffic that your content has attract towards the website. The appreciation you receive for your publishing makes your content SEO-friendly and makes you reach a higher rank.

TO RANK YOUR WEBSITE, GOOGLE DEMANDS SUPERIOR CONTENT

This is an obvious technique. Google would fail to rank your online presence in the absence of content. This is why content is a must for your SEO. It perhaps provides a reason to rank your web page. Additionally, good content also appeals google for suitable keywords and search terms for getting your web page ranked.

CONTENT WRITING ADDS TO THE “SEARCH TASK ACCOMPLISHMENT” FACTOR

The content you write must have a purpose. Search Task accomplishment is the new trend that has been spreading widely under SEO circles.

Shortly, Google is going to rank your content according to its purpose and appropriateness.  A user must be able to find exactly what he/she had been looking for. Google is working on an algorithm that will help the end-users to do so.

CONCLUSION

There was a time when SEO was underrated. It is no longer anymore. SEO sums up your entire content marketing dispensation. Without a killer content, you cannot ever achieve high search engine rankings. With every passing phase of digital marketing, Content writing has been proving itself to be more essential for SEO.